The controller of personal data of the biotrend.ee webshop is Biotrend OÜ (registration code 11061393), located in J. Kunderi tn 8a, Tallinn, Harjumaa 10128.

What personal data is processed

  • name, telephone number and e-mail address;
  • delivery address;
  • bank account number;
  • the cost of goods and services and payment details (purchase history);
  • customer support details.

Purposes for which personal data is processed

Personal data is used for the management of customer orders and the delivery of goods.
Purchase history data (date of purchase, goods, quantity, customer details) is used to compile an overview of goods and services purchased and to analyse customer preferences.
The bank account number is used to return payments to the customer.
Personal data, such as e-mail, telephone number, customer name, are processed in order to resolve issues related to the provision of goods and services (customer support).
The IP address or other network identifiers of the user of the online shop are processed for the purpose of providing the online shop as an information society service and for the purpose of web usage statistics.
For the purpose of making payments, Biotrend OÜ shall submit the necessary personal data to the processor Esto AS.

Legal basis

The processing of personal data is carried out for the purpose of the performance of a contract with a customer.
Processing of personal data for the fulfilment of a legal obligation (e.g. accounting and consumer dispute resolution).

Recipients to whom personal data are disclosed

Personal data will be transferred to the online shop’s customer support for the purpose of managing purchases and purchase history and resolving customer issues.
The name, telephone number and e-mail address will be forwarded to the transport service provider chosen by the customer. In the case of goods delivered by courier, the customer’s address will be provided in addition to the contact details.
If the accounting of the online shop is carried out by the service provider, the personal data will be transferred to the service provider for the purpose of carrying out accounting operations.
Personal data may be transferred to information technology service providers if this is necessary to ensure the functionality or data availability of the online shop.

Security and data access

Personal data is stored on Zone servers located in the territory of a Member State of the European Union or in the territory of countries that have acceded to the European Economic Area. Data may be transferred to countries whose level of data protection has been assessed as adequate by the European Commission and to companies in the United States that have signed up to the Privacy Shield framework.
Access to personal data is granted to the employees of the online shop, who can access personal data in order to resolve technical issues related to the use of the online shop and to provide customer support services. The online shop implements appropriate physical, organisational and IT security measures to protect personal data against accidental or unlawful destruction, loss, alteration or unauthorised access and disclosure.
The transfer of personal data to the online shop’s processors (e.g. transport service provider and data aggregator) is based on contracts between the online shop and the processors. Data controllers are required to ensure appropriate safeguards when processing personal data.

Accessing and correcting personal data

Personal data can be accessed and corrected in the online shop’s user profile. If the purchase has been made without a user account, you can access the personal data via the login.

Withdrawal of consent

If the processing of personal data is based on the consent of the customer, the customer has the right to withdraw the consent by informing Customer Support by e-mail.

Storage

Personal data will be deleted when you close your online shop account, unless such data needs to be stored for accounting purposes or to resolve consumer disputes.
If a purchase is made in an online shop without a customer account, the purchase history is kept for three years.
In the case of disputes relating to payments and consumer disputes, personal data will be kept until the claim is settled or the limitation period expires.
Personal data necessary for accounting purposes are kept for seven years.

Deletion

In order to delete personal data, you must contact customer support by e-mail. A reply to the deletion request will be given within one month at the latest, specifying the period of deletion.

Transfer to

Requests for the transfer of personal data made by e-mail will be answered within one month at the latest. Customer Support will verify the identity and inform you of the personal data to be transferred.

Direct marketing communications

The email address and telephone number will be used to send direct marketing messages if the customer has given their consent. If the customer does not wish to receive direct marketing communications, he/she should select the appropriate reference in the footer of the e-mail or contact customer support.
Where personal data is processed for the purposes of direct marketing (profiling), the customer has the right to object at any time to both the initial and further processing of his or her personal data, including profiling in relation to direct marketing, by informing Customer Support by e-mail (this information must be provided clearly and separately from any other information).

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By continuing as a guest you agree to the Facebook Terms. Here you can find out how Facebook uses your data in its data policy and how cookies and similar technologies are used in its cookie policy.

Dispute resolution

Disputes relating to the processing of personal data can be resolved through the Customer Support at biotrend@biotrend.ee.
The supervisory authority is the Estonian Data Protection Inspectorate (info@aki.ee).